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World Curling Federation launch new initiative to promote sport using "iceless" products

World Curling Federation launch new initiative to promote sport using "iceless" products

By Duncan Mackay

A new initiative has been launched to try and help promote the growth of curling around the world.

The World Curling Federation (WCF) has teamed up with Rock Solid Productions Inc. to increase its accessibility around the globe.

The Canadian company was formed in 2008 and specialise in “iceless” curling products that can be used for curling promotions, where ice access is limited.

As preferred development partner of the WCF this partnership offers Member Associations significantly reduced prices on Rock Solid's Street curling and floor curl products and the ability to use Development Assistance Programme (DAP) funding towards purchase of them.

The products have gained popularity since featuring on Big Brother Canada and have been used as event entertainment at two Super Bowls to date.

Also, in partnership with Curling Canada the products are used to introduce curling to around 200,000 school children each year.

“Rock Solid Productions Inc. have developed a truly unique and entertaining product that takes our sport into new markets, where ice is limited or unavailable," said WCF President Kate Caithness.

"This partnership will be particularly valuable for countries new to curling."

As well as their “iceless” products WCF members can utilise Rock Solid Productions Inc. expertise for organising events to attract new sponsors and curlers, with the aim of helping them generate additional revenue to grow the game.

"We are very excited about this new relationship with the WCF and look forward to helping grow the game around the globe," said Chad McMullan, owner and President of Rock Solid Productions Inc.

"This will allow us to reach even more curling nations and provide them with valuable tools and expertise to promote the sport within their regions."