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Seely Ice Wizard
Seely Ice Wizard

STU Grad with Cool Ideas

Sean Mitton, Canadian Expat Network
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Scott Seely is not your ordinary hockey dad. An alumnus of St. Thomas University in NB, Seely is a co-founder of the Ice Wizard and is about to launch L'il Rink, part of a grass roots hockey movement in Richmond, Va. Seely played for the STU Tommie's between 86-88, the Fredericton Alpines and a few years with the Fresno Falcons in California. He became a pilot for Delta airlines after his hockey stint, as well as the resident ice cleaner for the private rink his kids skated on. As Seely explains from his cottage in Saint John, "the Ice Wizard was born out of sheer laziness".


He developed the Ice Wizard with Ed Wisz in an effort to make cleaning the ice surface easier. The Ice Wizard is a tow vehicle that includes a water storage tank, an icebox, adjustable scraper, runs on (6) 6 volt batteries and a 3 point blade that raises the ice box up and down.Created in 2001, the Ice Wizard is targeted for rinks with 8,000 square feet or less. Forty-four units were sold to 22 countries in 2007, generating $450k in revenues.


That type of success and desire to share hockey with southerners in Richmond has spurred Seely and 9 other fathers to invest and create a company called the "L'il Rink." A smaller ice surface that allows kids to learn the fundamentals of skating and develop hockey skills. With limited ice availability in the area, Seely commented, it costs kids $900 per year to sign for hockey programs. L'il Rink is a not for profit organization, that charges a nominal membership fee of $500 that gets you unlimited skating during the day. Youth hockey memberships are $100. They are currently focused on kids under 10 and already have more than 100 memberships. Seely sees a significant opportunity with the current roller hockey base in the area and will allow them to play for free. USA hockey has approved L'il Rink as a sanctioned rink and will give us as many sets of equipment they need for the "One Goal" program.


In the future, there may be an opportunity to include adult hockey and officials training. Seely has ties with an NHL referee from Hampton, NB who could provide valuable training.


When asked about hockey and his Canadian ties, Seely responded, "It's a part of you.


The Grand opening is scheduled for September 2008.


The Ice Wizard


Lil Rink

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