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Research in Motion Launches Two New Smart Phones and Changes Name to Blackberry

By Sean Mitton, Canadian Expat Network

After much criticism and numerous delays, RIM officially launched its new BlackBerry 10 operating system and two new smartphones based off the platform, the BlackBerry Z10 and Q10, on January 30, 2013.

Also during the official launch event, the company also announced that it would change its public brand from Research In Motion to BlackBerry.The name change was made to "put the BlackBerry brand at the center" of the company's diverse brands, and because customers in some markets "already know the company as BlackBerry". While a shareholder vote on an official name change to BlackBerry Limited will be held at its next annual general meeting, its ticker symbols on the TSX and NASDAQ changed to BB and BBRY respectively on February 4, 2013.

The company also announced that it would air a new television advertisement for BlackBerry 10 in both the U.S. and Canada during Super Bowl XLVII--its first ever Super Bowl advertisement.

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